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NUTRITION IS THE BROKEN PILLAR OF PETS' HEALTH

IT'S TIME TO FIX IT

Veterinary Nutrition Grounded in First Principles

Welcome
to VNL

You are in the right place if you are looking for veterinary expertise in:

  • formulation and development of pet food, treats and nutraceutical supplements

  • conducting research with privately owned pets to validate pet food and supplements with real-world evidence

  • creation and editing of scientific content to inform and educate customers

  • 360-degree consulting services for companies aiming at commercialize high-quality, sustainable and ethical food and supplements for pets

VNL services are:

01

FAST

There is no quality without speed. Time is the ultimate critical asset, and at VNL the priority is saving you as much time as possible. That's why only a limited number of clients is onboarded each quarter. In this way, rapid turnaround times that meet your deadlines are guaranteed. With streamlined processes, proactive communication, and a commitment to responsiveness, you'll get the solution you need - fast.

02

INDEPENDENT

VNL independence translates into the capacity to provide unbiased guidance and truly objective insights that prioritize the health and well-being of pets while supporting your business goals. Every service and recommendation is based on the latest advancements in veterinary nutrition and evidence-based medicine, without the influence of any pre-set agendas.

03

OUTCOME-ORIENTED

VNL aim is to help you achieve the outcomes that matter for your business and the heath of pets. Whether it's to help you build the best pet nutrition product in your niche/market, or to help you collecting evidence about it, or to help you convey that value to your customers, at VNL the focus is on measurable success, achieved in the most efficient and simplest way possible - but no simpler than that.

The ultimate catalyser for your pet nutrition-related business.

Your potential customers want the best products for their pets. 

VNL is here to help you build them, validate them, and sell them. Because a great pet food or supplement product requires 3 things to be successful:

  1. ​Intrinsic value

  2. Evidence of that intrinsic value

  3. Having that value successfully conveyed

This is simple, but not easy. And that is where VNL expertise and experience come into play.

VNL 3 service packages are targeted to satisfy those 3 requirements, ensuring that no potential in your pet nutrition endeavour is left unexpressed and helping you transform every potential customer into a loyal, recurring fan. 

The Services

1

Formulation & Development

Are you looking to build the best product in your niche?

Let's do it. 

  • Fresh pet food

  • AAFCO/FEDIAF requirements

  • Treats

  • Toppers

  • Supplements

  • Guidance & interpretation of nutritional, safety, shelf-life analysis

  • Ingredient research & idea  validation

​

2

Research

Evidence is king.

No better marketing than proof.

If you want to collect evidence with a process that is both scientifically rigorous, ethical and fast, let's talk.

VNL can help you with both small feeding trials, conducted directly in-house, and larger trials, with the collaboration of a CRO, all with privately owned pets. It's an all-inclusive service, from research conceptualization to data analysis and interpretation.

3

Scientific Content

Content is queen.

Even when you've built the best product and validated it through research, you still need to convey that value to the consumer. That is what great content does: it makes you stands out. VNL can help you deliver that value via blog posts, social media posts, webinars, workshops, guides, courses, case studies, white papers, and copy.

About VNL

One independent consultant. 

Five years of experience in the pet nutrition field.

Ten years of research and studies in academic settings.

Dozens of satisfied clients across Europe, North America, Middle East, South East Asia and Australia.

Supported by an international network of industry experts, academic partners, CRO, clinicians vets, laboratories, manufacturers, event marketing and social media marketing experts.

Dr Davide Stefanutti, veterinary nutritionist

Davide Stefanutti, DVM, PhD

I'm Davide and I operate VetNutritionLine. After obtaining my Veterinary Degree, I completed a PhD in Veterinary Science and Food Safety, curriculum Companion Animal Nutrition, and I trained as a resident at the European College of Comparative and Veterinary Nutrition.

 

I decided to specialise in the field of nutrition for two main reasons. First, I am a strong believer in preventive medicine, which is still a far-away dream in the veterinary field. Nutrition is arguably the first and most important aspect in this framework, and I want to help realise its potential. Second, this specialisation allows me to work both at a small scale, seeing the difference that nutrition can make in an individual pet's life, and from a big picture perspective, to help as many pets as possible while improving the public health and ecological impact of their diets. 

​

Unfortunately, nutrition is a field prone to exploitation by money-seeking charlatans. I believe that the best way to oppose these trends that speculate on our pets' health is an evidence-based approach grounded in first principles thinking.

“We could not recommend working with Davide more highly. He is incredibly knowledgeable about pet nutrition, and pet food formulations. He also understands the business requirements and practical implications of his work. His advice and input have been invaluable to our product knowledge and development over the last six months. In addition to this, he easily fitted into the team and brought a huge amount of passion and enthusiasm to his work. A truly exceptional vet and advisor!"

CEO Meatly

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